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Our story

Established in 2001, GSN was created to realise the business benefits promised by the emergence of new open standards technologies such as as SIP and VoiceXML.

Together with the fast growth in network connectivity and bandwidth, the opportunity to establish the region’s first Contact Centre Cloud was recognised by our founders.

Whilst it is now widely accepted, the widespread adoption of cloud has taken well over a decade. As pioneers in the cloud , GSN has lead the market with extensive thought leadership and a proud history of delivering the first deployments of many new technologies and innovations.

Whilst GSN’s technology pedigree is incredibly strong the real value of GSN’s unmatched maturity in the cloud is the understanding of how cloud enables business benefits and drives customer experience innovation. With a strong focus on business engagement and the domain expertise that only comes form a tightly focussed organisation GSN brings an unmatched capability to assist organisations as they deliver on their CX strategies.

2001GSN was born
2002Launch of Cloud Payments - Speech Recognition Credit Card Payments IVR
2003Launch first public Cloud IVR portal in Asia Pacific region
2004Launch Cloud Outbound - Automated Outbound IVR
2005Launch Cloud Survey - Voice of the Customer platform
2006Launch Contact Centre Cloud - Generation 1 Launch Contact Centre Cloud - Generation 1. First deployment of Genesys SIP Server in region
2007Launch Cloud IVR with Name & Address speech recognition
2008Launch Contact Centre Cloud - Generation 2 with Email, Webchat and SMS capabilities
2009Recipient of the Genesys Innovation Award
2010Launch Contact Centre Cloud - Generation 3
2010Recipient Victorian iAward
2012Launch Contact Centre Cloud - Generation 4
2013Launch Centricity, a fully fledged enterprise feedback management and collaboration platform
2015Launch Contact Centre Cloud - Generation 5

Our team are smart, energetic, and focused entirely on driving innovation for our clients.

Max Lipovetsky, Co-Founder and CEO

Max Lipovetsky

Based in Melbourne, Max is one of the original founders of GSN. For over a decade Max held the position of CTO directly responsible for the innovation and technical direction that resulted in GSN pioneering the Contact Centre Cloud in Australia and New Zealand.

Since taking on the CEO position in 2014 Max has focussed GSN on driving innovation and customer focus in to every aspect of GSN’s technology, products and services.

Len Power, Enterprise Sales

Len Power

Len has responsibilities for sales and account management in GSN. For the past 15 years, Len has performed a variety of roles in the Managed ICT and Outsourcing industries. These have ranged from Service Delivery, Program Management to Account Management and Sales responsibilities. Specifically Len has worked with large accounts like Qantas, Woolworths, National Australia Bank, Goodman Fielder, NRMA, Hollard Financial Services and Vodafone Hutchison Australia.

Len’s domain breadth has spanned accounts involving network and managed telecommunications contracts, managed ICT services, managed IP telephony and for the past 7 years, a focus on the account delivery, leadership and business development in contact centre environments and complex contact solutions.

We partner with leading technology vendors


AAPT is one of Australia’s leading telecommunications infrastructure companies, offering data, cloud, voice, internet and mobile services for business, government and wholesale customers, via its extensive national network.

Centra CX

Centra CX is a product division of Global Speech Networks. It is the only product on the market to truly capture customer and employees feedback and drive actionable solutions to CX issues. See the power of Centra CX here.


At the heart of the GSN Cloud Contact Centre platform is the Genesys multi channel customer customer experience suite, which is widely recognised as the most advanced contact centre software in the world.  Since inception in 1990, Genesys has been the pioneer in advancing customer service, creating one of the world’s first highly scalable and widely adopted contact centre solutions.


M2 is a provider of the full suite of traditional and next generation telecommunications products, in addition to utility services.


Microsoft is the worldwide leader in software, services, devices and solutions that help people and businesses realise their full potential. Microsoft technologies enable millions of Australian partners and customers to innovate in new ways.


Megaport is the global leader in elastic interconnection. Taking you from any location, to any service, on your terms.


Nuance designs and delivers intuitive technologies that help people live and work more intelligently.  Nuance provides the tools to inform, to connect, and to empower people to be more productive and creative.


Primus provide Inbound and Outbound PSTN Carriage Service, Internet Services and provide Data Centre facilities for GSN’s Melbourne Point of Presence.  More at

Our mission

Our mission is to drive customer experience innovation from the cloud.

Using the GSN Contact Centre Cloud for the Enterprise you will:

  • Drive revenue and create loyal customers by making each and every interaction with your business exceptional.


  • Build cost effectiveness into every level of your operation from the ground up, optimising costs in both technology, and people.


  • Future-proof your success with flexible access to the latest technology and experts to help you enable them specifically for your business.


  • Drive rapid continual innovation with a partner that helps bring business and technology together.


  • Protect your brand with proven systems and processes that ensure the security and availability of your contact centre.
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